Company Rebrand
A conceptual rebrand of the retailer T.K.Maxx with a fresh attitude to target a younger audience of shoppers looking for cool fashion and homeware at a small price. The new vision aims to intrigue, tempt, and encourage spontaneity in shopping.
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/e97004d1-2b42-4ff6-9b5c-0e8b19bebbf6_rw_1920.png?h=072b996e05a555165df3f2888b48a4cc)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/302184f9-0bcf-4d70-a48d-c42f24bd0195_rw_1920.png?h=b414769cae038c08fd7131bef73779dd)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/328c1b39-f1dd-4937-b4da-0551ae5caff8_rw_1920.png?h=4005bba7f1eb5bd8107d0de79071e9be)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/645c6743-4a42-469e-9c25-3b57afe6b2ac_rw_1200.png?h=135879d77cb50395141996be4c8d5250)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/491c375c-fa11-4a0e-9b09-7b28d35e3d10_rw_1200.png?h=b9811d93f69edb49e824a567c8f69031)