Brand Identity
Pomona is the start-up identity for a subscription-based fashion rental company. The brand's goals are to make luxury fashion more accessible and affordable whilst being environmentally conscious. It targets a young audience of fashion enthusiasts who love luxury fashion but are priced out of the industry.
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/5b1d20f8-32b0-4e42-bf0b-97f0fb9e024f_rw_1920.png?h=0026c9ba184a65a26e5c25a261a0b75c)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/42fa3637-b509-4c91-901d-0fc4c27f97e8_rw_1920.png?h=25e03c3f4874d9d3d1d4955ed519857a)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/cbad7dcc-f088-4507-bd7e-6510c7f292a2_rw_1920.png?h=483d7f3a2ca6bc4310ee422575930686)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/31a74de2-edb9-4729-a70b-e888917c945a_rw_1200.png?h=8fad686ca5f3f286eb50691d9053b778)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/310173b8-4603-4fb8-8970-b01f2b1c25e3_rw_1920.png?h=32f3c15fb81910bdfbeafe673e6bd8d2)
![](https://cdn.myportfolio.com/3ba6d32f-601e-45d6-ab9a-d9a16cb4803d/70965808-4fa4-42e8-bd35-d6d9ac4d98fe_rw_3840.jpg?h=d91272f6cbebf210598890a141ceec05)